This Earth Day, Sai Silks Kalamandir Ltd. isn’t just celebrating—it’s taking action.

 

Known for dressing generations of Indian women in elegance, Kalamandir is now weaving care for the planet into its story. Starting April 22, the brand will turn off non-essential lights across its stores and plant a tree for every saree sold. Because tradition should walk hand-in-hand with responsibility.

 

“Fashion should feel good—and do good,” says Bharadwaj Rachamadugu, Managing Director of Sai Silks Kalamandir Ltd. “This Earth Day, we wanted to go beyond symbolic gestures. Switching off power reminds us to pause. To reflect. And for every saree a customer takes home, a sapling will be planted. It’s our way of growing beauty that lasts.”

 

A Saree, A Sapling

The week-long campaign, A Saree, A Sapling, is rooted in a simple yet powerful thought: every saree sold adds something back to the earth. Along with their purchase, customers will receive a sapling they can nurture—turning a shopping moment into something far more meaningful.

 

Here’s what the week will look like:

• Stores lit with natural light during the day
• Air conditioning usage minimized wherever possible
• Staff and customers encouraged to wear handloom or green-hued sarees
• Sarees wrapped in eco-friendly packaging

 

Not New to Doing What’s Right

For years, Kalamandir has celebrated Indian weaves, empowered artisans, and supported handloom communities. Sustainability isn’t new to them—it’s just part of the fabric.

 

“Earth Day is a reminder,” Bharadwaj adds. “But our commitment to the planet is year-round. From the threads we choose to the people we support, we believe every detail matters.”

 

A Call to the Industry

In a world that’s constantly moving, Kalamandir is asking others in fashion to slow down and think long term.

 

“When legacy meets consciousness, the impact is lasting,” says Bharadwaj. “Our culture has always been rooted in balance—with nature, with craft, with community. It’s time we bring that back to the center.”